Passive Real Estate Investment | Casmon Capital Group | United States

Generate More Leads with Facebook and Inside Sales with Gus Munoz Castro

Passive Real Estate Investing

Generating new leads is the lifeblood for most businesses. Sales and marketing can effectively generate leads with the right system. However, most entrepreneurs lack the resources to create an inside sales team and marketing machine to consistently generate leads.


Gustavo Munoz Castro looks to change that with his Power ISA firm. His team has 65 agents making about 50,000 outbound dials a day, setting appointments with buyers and sellers mostly from Facebook leads. Gus is a former Microsoft Senior Engineer turned real estate agent, turned inside sales guru. He shares how real estate professionals can generate more leads with Facebook and an inside sales team.


Listen Here:

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[00:01 – 12:25] Opening Segment

  • Gustavo shares more about his background and his career journey.

  • How Gustavo made the transition into real estate.

  • The transition process and learning curve from engineer to real estate.

  • Gaining opportunity through experience.

[12:25 – 20:30] Gustavo’s Company, His Team, Inside Sales and What They Do

  • Gustavo talks about the inside sales role

  • How an inside sales agent is a pillow marketer in real estate

  • How Gustavo built his team.

  • What an inside sales agent does for investors.

[20:30 – 28:55] The Real Estate Deal Closers

  • How they leverage social media to generate leads

  • Best practices to engage with potential sellers, homeowners, and what not to do.

  • How to connect with Gustavo?

  • See links below.


[28:55 – 36:30] The Bullseye Round

  • Apparent Failure: First flip

  • Digital Resource: Reddit

  • Most Recommended Book: The One Thing by Gary Keller

  • Daily Habit: Morning walks

  • Current Curiosity: The market

  • I Wish I Knew When I Was Starting. Cashflow management

  • Best Place to Grab a Bite: Red River Barbeque

  • How to connect with Gustavo: See links below.


Tweetable Quotes:

“It’s about the image, it’s about the copy. Don’t worry too much about the targeting because you’ll hardly have any” – Gustavo Munoz Castro

“It was difficult to get people and it was difficult to keep people.” – Gustavo Munoz Castro

“In real estate, I have to go chase people to work for me. I have to put my back into it to generate some leads every single day” – Gustavo Munoz Castro

You can connect with Gustavo LinkedIn, Twitter, or check out his website at

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING AND REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

Connect with me on LinkedIn to chat about multifamily and marketing.

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