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Generate More Leads with Facebook and Inside Sales with Gus Munoz Castro

Passive Real Estate Investing

Generating new leads is the lifeblood for most businesses. Sales and marketing can effectively generate leads with the right system. However, most entrepreneurs lack the resources to create an inside sales team and marketing machine to consistently generate leads.


Gustavo Munoz Castro looks to change that with his Power ISA firm. His team has 65 agents making about 50,000 outbound dials a day, setting appointments with buyers and sellers mostly from Facebook leads. Gus is a former Microsoft Senior Engineer turned real estate agent, turned inside sales guru. He shares how real estate professionals can generate more leads with Facebook and an inside sales team.


Listen Here:

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[00:01 – 12:25] Opening Segment

[12:25 – 20:30] Gustavo’s Company, His Team, Inside Sales and What They Do

[20:30 – 28:55] The Real Estate Deal Closers


[28:55 – 36:30] The Bullseye Round


Tweetable Quotes:

“It’s about the image, it’s about the copy. Don’t worry too much about the targeting because you’ll hardly have any” – Gustavo Munoz Castro

“It was difficult to get people and it was difficult to keep people.” – Gustavo Munoz Castro

“In real estate, I have to go chase people to work for me. I have to put my back into it to generate some leads every single day” – Gustavo Munoz Castro

You can connect with Gustavo LinkedIn, Twitter, or check out his website at

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Connect with me on LinkedIn to chat about multifamily and marketing.

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