Passive Real Estate Investment | Casmon Capital Group | United States

Why You Should Invest in Industrial Real Estate with Joel Friedland, Ep.477

Right out of college, Joel went to work for a family real estate business in Chicago where he was mentored in all things real estate; specifically industrial brokerage. After some time Joel broke away from that company amicably and started his own brokerage business. At its height, Joel was managing over twenty brokers.

These days his main focus is managing their existing industrial portfolio of 16 industrial class B/C buildings and growing their ~200 person investor base so they can continue to acquire more assets.

We talked to Joel about all things industrial real estate investing, relationships, and his all cash philosophy!


Get Your Ticket: Click here to join me and other top real estate investors for the Midwest Real Estate Networking Summit!

[00:01] Opening Segment 

  • How Joel found his comfort in brokerage in 1981;

  • 37 industrial real estate deals in his first year as a broker;

[06:42] Industrial Properties 101

  • How to find infill industrial class B/C class properties;

  • The story of buying Bob Steiner’s building;

  • What to look for when investing in industrial real estate 

  • How to be secure in industrial real estate deals;

  • The differences between investing in industrial properties from other commercial real estate asset classes;

  • The all-cash philosophy;

Announcement: Download Our Sample Deal and Join Our Mailing List

[26:56] Round of Insights

Apparent Failure: Borrowing money for promissory notes

Digital Resource: Josh Spector’s Newsletter

Most Recommended Book: The E-Myth

Daily Habit: Talking to his mentees and mentors

#1 Insight for Industrial Investing: If you go so low risk that if things go bad, you can still survive.

Best Place to Grab a Bite in Chicago: Charlie Beinlich’s

Contact Joel:

To learn more go to You can listen to Josh Specter’s podcast by clicking here.

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

Recent Posts

Leave a Comment


Whether you’re a savvy investor or just starting out, our Mastermind Membership provides you with the platform to connect with potential investors and raise capital for your deals.