Finding good markets for real estate investing is an important element of success. However, selecting the right strategy for that market will help you crush your goals. Elisa Zhang is based in Seattle, Washington, and recognizes how important it is to pair the right strategy with the market dynamics. She’s leveraged various strategies to optimize cashflow and appreciation while investing in Seattle, Tucson, Dallas, and Phoenix.
Elisa started investing in small multifamily, then apartment syndications passively, before moving to active multifamily syndications. She is an investor in over 1000+ units. Now, Elisa is the founder of EZ FI University helping others find financial freedom and quit their day jobs.
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How BiggerPockets played a significant role in Elisa’s real estate investing education
Starting with passive investing and moving into active syndication, eventually becoming asset managers on certain deals.
Utilizing equity investments to build a nest egg to move into 1031 multifamily investments
Moved out of investing in Seattle proper, due to the tenant-friendly atmosphere and used their capital on the outskirts, and then farther out to Tacoma
Adjusting your strategy when acquiring bigger multifamily assets
Working with property management companies
How to be one step ahead of any market
Evaluating your cash flow to ensure you’re making and not losing money
The criteria Elisa analyzes when evaluating markets for the best ROI
Understanding the different investing strategies for different markets (Dallas vs. Phoenix)
Elisa’s strategy for multifamily deals in Dallas
The pros and cons of vertical integration – owning the property management company
Helping people obtain financial freedom through EZ FIU (Easy Financial Independence University)
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Bought a 12 unit property in a bad neighborhood, which made her realize it’s not always about cash flow, as your time can be worth more.
Most Recommended Book:
Emerging Real Estate Markets (David Lindahl)
The Miracle Morning (Hal Elrod)
Meditate, self-affirmation and writing down goals.
Wish I Knew When I Was Starting Out:
Not wasting our time on smaller multifamily units like duplexes, etc.
How to hire people
Best Place to Grab a Bite in Seattle, WA:
Sushi Kashiba (Pike Place Market)