Drew Donaldson started his career as a media and marketing consultant at the dawn of online video. After stretching his legs in the corporate world for nearly a decade, Drew returned to his entrepreneurial passions, founding the growth strategy firm GroHaus in 2020. GroHaus fills the gap between DIY marketing and hiring an expensive full-service marketing agency. Their hands-on coaching, consulting, and fractional services provide hyper-personalized engagements that meet their clients wherever they are in their entrepreneurial journey.
In our conversation with Drew, we talked about how you should approach content creation and some of the hurdles when creating content and how to overcome them.
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Content Marketing 101
00:00 An efficient route for small business owners for content creation;
06:15 Some of the challenges business owners face when creating content;
18:00 Why you should plan your content;
26:59 Overcoming the imposter syndrome in content creation;
33:51 The client base that Drew and his company GroHaus serves;
40:52 Round of Insights
Apparent Failure: A failed ad campaign
Digital Resource: HighLevel
Most Recommended Book: The Adweek Copywriting Handbook
Daily Habit: Exercising
#1 Insight for Content Marketing: You need to focus first on your offer and then the sequence of your marketing.
Best Place to Grab a Bite in Lebanon, Pennsylvania: The Jigger Shop
To learn more go to grohaus.org
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