John Casmon

How to Make Digital Marketing Work with Erik J. Olson, Episode 185

Finding new clients, investors, or customers is critical for any business to be successful. Many know digital marketing works, but struggle to develop a plan that effectively identifies and engages with their target audience. To help business owners leverage digital marketing and drive profits, Erik J. Olson launched Array Digital.

Erik is based in Virginia and host of The Journey to $100 Million Podcast, In this episode, we discuss effective business models, digital marketing strategies, content marketing, and social media. Erik explains how to use content marketing with SEO and to boost your rankings on Google.

Partner: Get Multifamily and Marketing Consultation through the Capital Impact Club

Key Insights

How Erik started in the digital marketing space and built a company from scratch
Why Project Based Profits puts your business in a vulnerable position
How to find new clients and business
B2C clients and B2B clients require two different kinds of marketing
How to reach your target audience via demographic targeting on digital platforms
The metrics of marketing to reach your target audience: CPI and CPM
How to market your multifamily business via digital, broadcast and print to reach your target audience
How to drill down to reach your perfect audience via Google (owns YouTube) and Facebook (owns Instagram)
The best ways to use content marketing and how to get SEO (Search Engine Optimization) momentum
Ways to write content to get a Google boost
Retargeting is showing an ad to people after they’ve visited and left your website. After they leave your site, and visit platforms that your business runs ads on, such as Facebook, your retargeted ad will be shown to them
Why SEO is a long term play and advertising is pay-to-play
Lessons from The State of Digital Marketing Address
Ways to show that you’re better than your competitors
What is working right now in Social Media (TikTok)
What social platform is good for your business? You have to look at the demographics
Finding out what’s best for your business: A personal brand or a business brand; and what are the best platforms to market your brand
Journey to $100 Million Podcast: Teaching people how to get past obstacles
Learning lessons from your failures and other people’s mistakes