Serving others has been a high priority for Mike Foster for years. It also serves as his path to success. He served his country as a Naval officer in the Navy. During his time, he developed combat and survival skills, while also preparing for his life after the military. Since then, Mike and his partners have been able to grow an online community and content platform called Active Duty Passive Income.
With the economy transitioning from a certification economy to a skills economy, Mike realized the importance of developing skills. Particularly, Mike knew that there was a lack of education in the military around investing and making the transition from service. He knew sailors who were transitioning without a plan so he connected with some friends to create a community that provided real estate education. That community serves the military investing community with the insights they need to take action on their investing and financial goals. His commitment to active duty military and veterans has allowed him to build a strong presence and an immediate bond with the community.
To grow the community, he focuses on various marketing strategies to stand out and engage with prospects. In this episode, Mike goes into detail about his journey from the Navy into investing, the Active Duty Passive Income community, his target markets, and his LDART approach to content creation.
Key Insights on Serving and Growing an Online Community
After 6 years in the Navy, Mike started his real estate investing adventure
How Mike transitioned from thinking of investing to actively investing
I realized I had gone through the first quarter of my lifespan with no assets to carry me to the next quarter of my life.
Utilizing Airbnb to cover the mortgage of his first investment
How and why Mike created his company Active Duty Passive Income, which teaches active military men and women how to invest in real estate
The ramifications of our economy shifting to a skills economy vs. a certification economy
There is a huge importance in today’s economy on building high-income skills, in which investing is one.
Building a strong community and making an impact
Figure out who you can serve best, and help solve their challenges.
The Gulfport, Mississippi real estate market
How to account for hurricanes (geo-specific natural disasters) when underwriting a deal
Why Mike likes the Huntsville, Alabama, and Valdosta, Georgia real estate markets
Mike’s effective marketing strategies
How to disarm skepticism through marketing (Book: The One Sentence Persuasion Course)
People will do anything for those who help them achieve their dreams.
Understanding the LDART marketing tactic when creating content (Lightbulb, Dopamine, Authority, Relational, Testimonial)
Partner: Download our Sample Deal Package
Worked with a property management company that taught him two things: Always have a backup plan and never sign a contract you can’t get out of in 30 days or less.
Cozy (Free property management tool)
Most Recommended Book:
Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals (Susan Lassiter-Lyons)
Every morning prayer and thinking of his goals
Wish I Knew When I Was Starting Out:
The Success Triangle: Education, Network, and Action
Curious About Right Now:
Best Place to Grab a Bite in Hawaii:
Buzz’s Original Steakhouse
Social Handle for Instagram & Facebook: @militarymikefoster