Are you lost when it comes to marketing your business effectively? The first step to developing an effective marketing plan is to understand the business you are actually in. You may sell real estate or t-shirts, but your business is actually marketing. We spoke to Cody Butler, who is the author of the 90-Day Marketing Plan to understand how non-marketers can develop and implement a strategy to grow their business.
Most people just start marketing their products or services but don’t invest the time to develop a clear strategy. A clear marketing plan helps to provide a blueprint to help you identify who you help and what they need from you. Understanding this need allows you to develop powerful content and messaging that converts prospects into customers. Ask yourself, how can I provide instant gratification to my audience?
The next step is to develop the “tip of the spear” as Cody defines it. This is a product or lead magnet that allows you to attract the ideal customer for your business. While you may have multiple products or offerings, there should be one that you focus on to bring leads into your database. The messaging around this piece should combine the pleasure of what they want and avoids the pain of what they don’t want.
In this episode, we discuss developing a 90-day marketing plan, understanding your ideal investor, tips to ignite an audience, and creating powerful messaging.
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Key Insights to Create a 90-Day Marketing Plan
The beginning steps to developing an effective marketing plan.
If you’re in business, you’re in the business of marketing
How to approach marketing your business without becoming a full-time marketer
Know what you want your visitors to do on your website with a clear call to action
The 90-Day Marketing Plan structure and example
Identifying the one thing you want to be known for (what is your brand?)
What is the gateway drug for your business?
Using content marketing to build awareness while branding your business
What is the highest valued product or service you can offer that provides instant gratification?
Understanding that urgent need marketing / quick win marketing is not a viable strategy
If you have a network of 500 subscribers, you’re sitting on a little gold mine
Staying top of mind with your current and potential clients
Tips on how to engage your network on a consistent basis
Key steps to developing a 90-Day Marketing Plan
How to identify what your potential clients want
Your winning message includes what pleasure your product provides and what pain it relieves
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Bullseye Tips for Success:
Bankruptcy: It gave me the skills and resilience to survive in a tough environment
Most Recommended Book:
Tested Advertising Methods (John Caples)
Writing down on paper my goals for the day
Wish I Knew When I Was Starting Out:
I’m not as smart as I thought I was.
What is the key to enlightenment?
Best Place to Grab a Bite in Sydney, Australia
The Boathouse at Palm Beach