Marketing directly to property owners is a proven strategy to get great deals on real estate. In addition, working directly with an owner enables creative financing solutions. Brad Smotherman focuses on direct to owner marketing strategies to find deals and create attractive terms.
Brad has used direct mail, cold calling, text messages, and paid online ads to find deals. Over time, he has evolved his approach and now has a stream of qualified leads reaching out to him to buy their properties. Brad is an investor and mentor with a seven-figure flipping business, operating in 15 states. In addition, he hosts a Top 100 business podcast, Investor Creator. In this episode, Brad shares how he did his first deal, structures owner-financing, how he analyzes and evolves his marketing strategy, and how he buys properties without making an offer.
Partner: Join Us for the Live + Virtual Midwest Real Estate Networking Summit
Key Takeaways:
How Brad burned his real estate license and started in real estate investing
Buy creatively and sell with owner financing
Brad’s best deal ever and why
Understanding Subject-To: Could be a mortgage, a judgement or a tax lien
Creative financing using mortgage notes
What works and doesn’t work in real estate marketing
Indicators to know when someone is interested in selling their home. There are 5 main motivating factors: Pre-foreclosure, inheritance, tired landlords, divorce and health and safety issues
How to structure a sales funnel for higher conversion rates (Hint: Keywords are key!)
Understanding website conversion rates for better lead generation
3 ways you can increase your close rate: Mindset, marketing and having a strategic plan
How to make a deal without making an offer
The Investor Creator Podcast
Partner: Download our Sample Deal Package
Bullseye Tips:
Apparent Failure:
Not focusing on my mindset in the beginning
Digital/Mobile Resource:
Glenn Harrold Meditations & Hypnosis
Most Recommended Book:
12 Rules for Life (Jordan B. Peterson)
Daily Habit:
Waking up at 3:45 a.m. to get to the gym at 4 am
Wish I Knew When I Was Starting Out:
That I had it in me to be successful
Current Curiosity:
What’s next
Best Place to Grab a Bite in Nashville, TN
Jeff Ruby’s
Contact Brett:
About Casmon Capital Group
At Casmon Capital Group, we specialize in empowering you and your family to invest wisely in apartment communities. Our mission is to help you build a robust passive income stream while maximizing tax benefits, all without the headaches of tenant management.
Discover the keys to successful apartment investing with Casmon Capital Group. Join our Apartment Investing Coaching Program today for passive income, tax benefits, and expert guidance. Unlock your real estate investment potential now!
