Chase Dimond is currently a partner at Structure – a top e-commerce marketing agency where he runs the e-mail team. Since 2018, he has helped his clients send over a billion e-mails, resulting in over fifty million dollars in email attributable revenue – what an amazing accomplishment! Some of their clients include Organe, theChive, and Crossnet.
Let’s dive right in to learn more about e-mail marketing and e-commerce.
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[00:01 – 04:58] Opening Segment
Chase talks about his background and what has sparked him.
What led him to learning marketing at a very young age.
Why he dedicated himself to gain awareness.
[04:58 – 21:40] Community and Digital Platforms
Why building community from an authentic place is important.
The importance of the written word, visual and audio.
Using platforms that reward creators.
Facebook vs. Twitter
The e-commerce approach
[21:40 – 39:41] Email Marketing
What is email marketing?
Why it is more personal with email.
Making sure you reach people when it’s right for them.
Best practices to get your emails and have people open it.
How to determine the frequency of the emails.
What to look for when email marketing.
Chase’s podcast The Ecommerce Opportunity Link below.
[39:41 – 47:04] Bullseye Round
Having too many partners in one of his businesses.
Most Recommended Book:
That he could push more
Best Place to Grab a Bite in Orange County, CA:
“Each vertical, or niche or each goal defines dictates where people would be.” – Chase Dimond
“Everything I do is for staying top of mind.” – Chase Dimond
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