John Casmon

Selling Through Story with Kyle Gray, Episode 159

Combining timeless storytelling with cutting edge marketing, Kyle Gray created The Story Engine to help brilliant professionals convey their message more effectively. He has helped dozens of startups and small businesses succeed in content marketing.

Kyle says that emotion plays a large role in the decision making process and stories are they key for connecting through emotions. Listen in as we talk about how to do this without being sleazy or pushy to inform, educate and entertain an audience and ultimately sell through story.

Partner: The Real Estate Syndication Podcast hosted by Whitney Sewell

Key Insights

Create and craft your story for where the audience is on their journey
The bigger the investment, the more emotional the decision
Logical brain is slow, but emotional brain is fast (gut-feeling)
3 Things to Communicate When Telling a Story: Here’s why I’m just like you, here’s why I’m extraordinary and here’s why I care
Stories are not really about you – they are about your customer
Through story-telling you can share what you do, results you’ve driven, and programs you offer
Realized he had a thyroid problem – Hashimoto Disease and spent years seeking a solution
Met a physician who helped him relieve his pain and he helped her get clear on how to present the value of her services
Constructing and crafting your story can be authentic and maintain integrity
As a professional, you need to serve the people who need your help and charge your fair rate
When you are starting out in business, you just need a client