How do you pick the right real estate agent for your local market?
If you’re like 70% of Americans, you probably just hire the first person you speak with. And you probably won’t ask about the agent’s performance and track record. Because of this, Aaron Hendon believes many homeowners are being short-changed during real estate transactions.
Aaron is a Seattle Realtor, real estate investor, author, educator and speaker. He is the managing partner of Christine & Company and his team consistently outperforms the local market, selling homes for over 5% more than local market averages. He has authored two books to help buyers and sellers hire the right real estate agent and gives his key insights to selecting the right agent on this episode of Target Market Insights. Listen Now!
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Key Market Insights
Ran a bakery in New Mexico, then moved to Seattle in a sales job doing 100 calls a day before becoming a real estate agent
People think realtors job is to sell houses, but it’s actually to sell yourself
Avg. home in King County sales for 100.1% of listing price, Christine & Company sales are 107% of listing
His trick for achieving an almost 7% increase on the market: “Measuring It”
Seattle is seeing a 15-year low in available inventory with 4,000 people moving to the area each month
Amazon is the largest employer in Seattle
Median price in Seattle has jumped from $535k to $735k
Zoning tax breaks drive apartment building not condos, with tens of thousands of apartments coming on the market
Affordability is an issue so residents are moving 30 minutes outside of the city to areas like Everett, Edmonds, Shoreline, Kent, and even Tacoma
People don’t ask realtors for their last 12 months of sales, because people are constrained on questions where they should know the answer
People think you’re supposed to know how to sell your home
70% of home buyers hire the first agent they talk to
Tips to hire the best agent: Look for someone with a track record in sales at the pricepoint, not the neighborhood – do they have a buyer track record for buying homes under list price
Questions to find an investor friendly agent: How much of your business is from referrals?
Bull’s Eye Tips:
Winning Your Market: Slow down, check your gut and rationally examine all aspects of the transaction
Market Changes: Read, Listen to podcasts, Setup Google Alerts
Daily Habit: Miracle Morning practice (Silence, Affirmation, Visualization, Exercise, Reading, Scribing)
Resources:
Pre-Launch: Shortchanged by Shortcuts? 44 Surprising Ways People Rip Themselves Off When Buying or Selling Their Home by Aaron Hendon
Don’t Get Fooled Again: An Insider’s Guide to the 7 Questions You MUST Ask to Avoid Hiring the Wrong Real Estate Agent (Again) by Aaron Hendon
Best Business Books:
The Undoing Project by Michael Lewis
Never Split the Difference by Chris Voss
Pre-Suassion by Robert Cialdini
Miracle Morning by Hal Elrod
Digital Resources
Podcasts
Audible
OverDrive – free library of eBooks, audio books and videos
Tweet This:
We measure sales to list and you get what you measure
People think realtors job is to sell houses, but its to sell yourself
70% of home buyers hire the first agent they talk to
Places to Grab a Bite:
Paseo Caribbean Food
Connect with Aaron:
Facebook: https://www.facebook.com/ahendon
Email: aaron@candco.me
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