Marco Santarelli is the host of the Passive Real Estate Investing Podcast and the founder of Norada Real Estate, a premier real estate investment firm. Marco’s mission is to help people create financial freedom by taking the guesswork out of investing. His team is dedicated to researching top real estate growth markets and structuring complete turnkey real estate investments to minimize risk and maximize profitability. On today’s episode he shares how to invest in any market and his tips for turnkey investing.
Partner: Get Your Early Bird Tickets to the Midwest Real Estate Networking Summit
Key Market Insights
When he turned 18 he made the decision to invest in real estate through a townhome
Fell victim to the dot com crash and went back into real estate, acquiring 84 doors over 9 months
Did not want to mentor others, but helped people do turnkey investing
There is no industry definition of turnkey real estate – Norada’s definition – good markets, tenant occupied, cashflow day one while maintaining direct ownership
Most investors will purchase multiple times and need to be serviced as such
Prefers to stay agnostic about choosing markets
Live and die by your property manager, who is managing the asset
Cashflow markets are areas that deliver strong cashflow, but those markets don’t often have appreciation potential
Cyclical markets appreciate or depreciates more rapidly than the US norm – key is to get in at the right time and the right location
Hybrid is a market that is good on cashflow, provides average or above average rates of return
Take a top down approach, start with the market, then work your way down to the submarket and then the property
US has become the new safe-haven – great lending environment, real asset
Lots of wealth coming in from China and other countries, due to concerns in their local markets
What’s the job environment, specifically jobs that add to the middle class
You’ll want to see low unemployment and see YOY growth and the expectation of jobs to continue to be added
Look for positive net migration – you’re looking for a growing pool of renters and buyers
Look at prices for the region – not excessive, but consistent
Partner: Be sure to check out the #InvestThis Podcast with Scott Bower
Bull’s Eye Tips:
Winning Your Market: Have the right team
Tracking Market Changes: Subscribe to newsletters and reports
Daily Habit: Write out the goal
Resources:
Best Business Books:
Traction by Gene Wickman
Retire Early with Real Estate by Chad Carson
Digital Resources
G Suite
Tweet This:
“You don’t have to be an expert, but you need to be a student”
“The more you learn, the more you earn”
Places to Grab a Bite:
Peet’s Coffee
Connect with Marco:
Passiverealestateinvesting.com
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