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The New Rules of Marketing and PR with David Meerman Scott, Episode 181

Passive multifamily investing

In the past, brands and companies paid for advertising and PR. The New Rules of Marketing and PR cover how you can grow your audience and influence by creating and controlling your own content. This has been amplified by the rise of social media. The challenge is there is a proliferation of content so in some ways, it’s even harder for brands to connect with an audience.


David Meerman Scott believes “fandom” is the answer for brands and marketers. David is the author of 5 books including “The New Rules of Marketing and PR” and “Fanocracy,” the latter was co-authored with his daughter and discusses how companies can create fans to elevate their business. In this episode, David shares how marketers have evolved strategies, the impact of AI, how brands can create fans and the neuroscience to build tribes.


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Key Insights


Partner: Download a Free Sample Apartment Deal Package


Bullseye Tips:


Apparent Failure:

He was fired in 2002 and at the time he was devastated. But, it turned out to be a catalyst for him to go out on his own.


Digital/Mobile Resource:

Text Expander


Most Recommended Book:

Music: A Subversive History by Ted Gioia


Daily Habit:

Exercise every day; no excuses


Wish I Knew When I Was Starting Out:

Business should be fun.


Advice for Smart, Driven College Student:

You need to find what you are passionate about and create a career around it.


Current Curiosity:

Where the Coronavirus will take us.


Best Place to Grab a Bite in Boston:

Regina Pizzeria


David’s Books:

The New Rules of Marketing & PR (6th Edition)


Fanocracy: Turning Fans into Customers and Customers into Fans

Contact David:

David Meerman Scott Website


David Meerman Scott Free Resources


David Meerman Scott Coaching



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