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The Key to Finding Multifamily Deals with Gary Boomershine

real estate podcast

Finding deals in today’s market is one of the most common challenges investors face. The demand for multifamily is hot and brokers are getting offers above the asking price as investors are prioritizing hard, physical assets like real estate. However, the key to finding a multifamily deal is leveraging the right marketing tactics and focusing on the cost per deal, not the cost per lead.


Gary Boomershine is the founder of and has sent over 65,000,000 pieces of direct mail. Gary shares that many investors get caught up in the cost to acquire a list for off-market property owners and send direct mail. Instead, he believes that investors should be focused on their cost per deal to understand the true return on their marketing.


Gary shares why he is leaving California, how to take advantage of the current market using the Three Ps method, and how large apartment investors can get around property managers to get directly to the owners.


Listen Here:


Partner: 1 Question Marketing Survey for New Event


Key Takeaways

We are going into one of the biggest transfers of wealth in history and those that are preparing now are going to have a great opportunity.

I believe there will be a decrease in value, especially in coastal areas, along with massive inflation, so you want to be in hard assets like real estate.

Keep the best, and sell the rest.

Inflation is coming which will bring great buying opportunities

It’s not about the cost-per-lead, it’s about the cost-per-deal.

If you’re doing direct mail, you need a phone team and a follow-up system


Partner: Download our Sample Deal Package


Bullseye Round:


Apparent Failure:

Didn’t learn to delegate fast enough


Digital Resource:

Rehab Evaluator


Work Flowy


Most Recommended Book:

Traction (Gino Wickman)

Samurai Selling: The Ancient Art of Service in Sales (Chuck Laughlin)


Daily Habit:

5-10-3: Wake up at 5, personal development until 10 am, and spend 3 hours as the CEO in his business (it’s all about delegation)


Wish I Knew When I Was Starting Out:

Hire smart people and leveraging my time better


Curious About Right Now:

Where he is going to find more like-minded people outside California.


Contact Gary

Real Estate Investor

**Text Message: ‘Apartments’ to 925-320-0575 and receive a link to free direct mail resources

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