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Risk vs. Reward in Today’s Real Estate Market with Raj Gupta

With uncertainty in the market, investors are looking for investment opportunities that mitigate risk. Multifamily has performed well during the pandemic, proving to be resilient during rough times. However, many apartment investors are wondering how to adjust their strategies to protect themselves in case of a further downturn. To better understand how investors are adjusting strategies, we spoke with Raj Gupta who is a multifamily syndicator with holdings in Dallas-Fort Worth and Houston.


Raj Gupta is the co-founder of Impact Prosperity. He began investing in real estate in 2008 and owns over 4,000 units in his portfolio. Raj has served in the Navy, worked as an attorney, and spent time as an investment advisor. Raj believes in balancing risk and reward, focusing on getting the highest reward with the least amount of risk. Because of this, Raj says now is a time to focus on recession-resilient investments. He shares his thoughts on the current economic state, risk vs. reward when evaluating investment opportunities, the Dallas-Fort Worth market, and evaluating multifamily deals in today’s market.


Partner: 1 Question Marketing Survey for New Event


Key Multifamily + Marketing Insights

Raising extra capital for cash reserves is a better idea than ever to mitigate the heightened risk.


Partner: Download our Sample Deal Package


Bullseye Tips:


Apparent Failure:

Learning syndication fundamentals through his first 16-unit deal in Detroit, which was a disaster. It was an invaluable experience, and he wouldn’t be as successful as he is today without it.


Digital Resource:

City Data

Best Places

Rely on data when underwriting instead of making emotional decisions.


Most Recommended Book:

Recession-Proof Real Estate Investing (J. Scott)


Daily Habit:

Make a list of what to accomplish for the day


Wish I Knew When I Was Starting Out:

Get in earlier, and go bigger, quicker.


Current Curiosity:

How things are going to play out in the economy


Best Place to Grab a Bite in Chicago, IL:



Contact Raj:

Impact Prosperity

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