Tate Siemer is the visionary and CEO of GreenLight Equity Group, which currently owns 595 units totaling $49.5M in value in Oklahoma City, and Columbus, OH. Tate’s passion is improving apartment buildings in such a way that maximizes value of community. In order to provide solid, consistent returns to investors and well-being to residents, Tate and team operate clean, safe, progressive communities that promote a thriving living environment. Tate hosts “The Apartment Guys Podcast” and serves on the Executive Board of the Utah Real Estate Investor Association.
We talked to Tate about the Greenlight Equity Group, hybrid markets, the importance of finding the right property manager, and his approach with investors.
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[00:01 – 05:16] Opening Segment
Tate talks about his background
He talks about the Greenlight Equity Group
He talks about the markets they prefer to invest in
Why he and his partner switched to multifamily
[05:16 – 22:56] The Midwest Market and The Right Property Manager
The reasons why Tate prefers to invest in the midwest;
Why you should invest in hybrid markets like Oklahoma and Columbus;
How to oversee operations from a distance;
How not finding the right property manager can harm you;
The importance of implementing an asset management plan to get everybody on the same page;
The importance of finding the right property manager for the right asset class;
[22:56 – 32:08] Investor Relations
Lessons that Tate learned in his journey;
The things that Tate would do differently if he could go back in time;
He talks about his approach with his investors;
Why you should fail forward;
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[32:08 – 41:59] Round of Insights
Finding the wrong builder to partner up with to build townhomes in Salt Lake City;
Most Recommended Book:
#1 Insight for Raising Capital for a New Investor:
Don’t wait until you’ve got the deal to try to raise capital.
Best Place to Grab a Bite in Salt Lake City:
“You just have to vet your property manager as if you are hiring an employee or a CEO of your company.” – Tate Siemer
“You need to be ready to make decisions without having all of the information” – Tate Siemer
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