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How to Create a Memorable Brand with Allie LeFevere, Episode 143

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There are three primary emotions that release adrenaline into our brains that create lasting memories: fear, grief, and humor. While many brands focus on fear (can you say FOMO), Allie and her partner launched the Obedient Agency to help people use humor and levity to create memorable brands.

Allie has spent the last decade creating, launching, and scaling fun-centric global programs for brands + entrepreneurs, whipping up their humorous branding + marketing campaigns, and making sure every touchpoint of their customer’s experience is unforgettable, unconventional, and most importantly, un-boring.

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Key Insights

Partner: Download a Free Sample Apartment Deal Package

Bull’s Eye Tips:

Apparent Failure:

Tried to teach people how to use levity for their marketing but did not feel they could effectively deliver; instead built a full-service agency

Most Recommended Book:

Loving What Is by Byron Katie

Most Recommended Digital/Mobile Resource:


Daily Habit:

Journaling for 5-10 Mins

Wish I Knew Starting Out:

The importance of contracts and boundaries

Wish I Knew Starting Out 2 Months Ago:

How much she appreciates working with someone where the can have full transparency and open dialogue

Current Curiosity:

Exploring the topic of how women have been marketed towards through a new podcast

Best Place to Grab a Bite:


Topo Gigio

Connect with Allie:


Social Media: @ObedientAgency

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