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Why Apartments Beat Stocks From a Former Broker with John Cohen, Episode 25

Investing Passively In Apartments

After a 9-month interview process, John Cohen earned a job as stock broker with Morgan Stanley at the tender age of 22. However, the day he started he saw grown men crying over the Facebook IPO and ended up quitting that same day. From there John put his energy into real estate, first as a commercial broker and then as an investor and multifamily syndicator. John gives some great tips on investing in multiple markets and growing a real estate business on this episode of Target Market Insights.


Key Market Insights

Bull’s Eye Tips:

Winning Your Market: Get out and get active, no one will knock on your door with a deal

Tracking Market Changes: Operations team does market surveys weekly, PM gives monthly reports, quarterly reports

Daily Habit: Write down goals every morning and night


Best Business Books:

Principles by Ray Dalio

Digital Resources


Property Shark

Trulia Crime Maps


Credit Karma Lifelock

Tweet This: “Where are people moving, target that then look at supply and demand”

“You have to educate your database, use your resume and background, put a good team behind you” “Call police precincts, find out where crime is”

Places to Grab a Bite:

Center Cuts Butcher Shop

Boulevard 25 opens in February 2018

Connect with John:


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