As a child, he had other kids selling Kool-Aid for him, so it’s no surprise he became a real estate entrepreneur at a young age. Sterling White began working in construction on commercial projects before purchasing his first single family home at the age of 23 – with no money. Today, he thrives with an innovative model that attracts investors and Millennial renters in the urban cores of Indianapolis and Dayton. He is the co-founder of Holdfolio and holds an $8.8M real estate portfolio. Sterling often shares his knowledge through videos and posts on BiggerPockets and tells us more of those insights on today’s show.
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Key Market Insights
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Sterling started as an entrepreneur selling Kool-Aid in elementary school
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Started by partnering with a mentor who was a multifamily developer in Indianapolis who wanted to jump into Single Family homes
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New legislation allowed everyday, non-accredited individuals to invest in real estate
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Developed a unique passive investing model that combines elements of turnkey and syndication
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Acquires properties with their own capital, funds the renovations, leases units and then brings in investors
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Indianapolis is very stable and less volatile than coastal markets
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Growing MSA with employers like Eli Lilly, Simon Property Group, Anthem, Indy 500
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Indy is more landlord-friendly than Chicago and benefits from the close proximity
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Recently, purchased a value-add 46-unit in Indianapolis
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Run numbers in worst case scenario, the move-out was more than anticipated
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Loves the Midwest for stability and cash flow and has expanded to Louisville, Cincinnati and Dayton
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Focused on urban core in Indianapolis and Dayton markets
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Lots of boarded up houses and loitering is a big red flag when exploring neighborhoods
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To learn a new market, Sterling would visit the area for a few weeks
Bull’s Eye Tips:
Winning Your Market: Persistence and follow up Market Changes: Networking and attending Local Meetups
Daily Habit: Writing and Reading Goals Daily
Resources Best Business Books:
Eleven Rings by Phil Jackson
Digital Resources
Sterling’s Apartment Video Update
Tweet This:
“Indy is stable and more landlord-friendly than nearby Chicago”
“Spend a few weeks in a new market you’re evaluating”
“Run numbers based on worse cast scenario and be conservative”
Places to Grab a Bite:
Dayton: Lucky’s Taproom – http://www.luckystaproom.com/index.html
Indy: Yats – http://yatscajuncreole.com/wp/
Connect with Sterling:
Website: Holdfolio.com
Email: sterling@holdfolio.com
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