My Lessons from $145 Million of Apartments with John Casmon, Ep. 700
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Written by John Casmon

April 1, 2025

For this special 700th episode of Multifamily Insights, we’re doing something a little different! Instead of me interviewing a guest, I’m sharing an episode where I was the guest on The Mark Faris Experience. In this conversation, I dive into my journey into multifamily investing, how I built my platform, and the key lessons I’ve learned along the way. Tune in to hear my thoughts on mindset, scaling a business, and finding success in real estate investing.

Get ready for REWBCON 2025, happening from April 10th to 12th! Use my code JOHN at checkout for 10% off your ticket.

Key Takeaways:

  • Building relationships is key to securing multifamily investment opportunities.
  • Marketing and branding play a crucial role in attracting investors.
  • Understanding market fundamentals helps in identifying the right investment opportunities.
  • Syndication allows investors to scale faster by leveraging partnerships.
  • Success in real estate comes from consistency, persistence, and learning from failure

Topics:

Transitioning from Marketing to Real Estate

  • How John’s marketing background gave him an edge in real estate investing.
  • The importance of branding and storytelling in raising capital.

The Power of Syndication

  • How syndication allows investors to scale their portfolios.
  • The key components of a successful syndication deal.
  • Common challenges investors face when raising capital.

Identifying the Right Markets

  • What makes a market attractive for multifamily investing.
  • Key indicators to analyze when selecting a location.
  • How to build relationships with brokers and property managers.

Lessons from Scaling a Portfolio

  • The biggest mistakes John made and what he learned.
  • How to structure deals that benefit both investors and operators.
  • The importance of networking and partnerships in multifamily investing.

📢 Announcement: Learn about our Apartment Investing Mastermind here.

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.