by John Casmon | Oct 30, 2020 | Content|Marketing|Podcast
Serving others has been a high priority for Mike Foster for years. It also serves as his path to success. He served his country as a Naval officer in the Navy. During his time, he developed combat and survival skills, while also preparing for his life after the...
by John Casmon | Oct 9, 2020 | Content|Marketing|Podcast
Viral marketing is the holy grail for most entrepreneurs and marketers. Most people think of a meme or a video that gets millions of views, but that’s not the right way to think about viral marketing. The hidden truth about viral marketing is it has to deliver core...
by John Casmon | Apr 10, 2020 | Content|Marketing|Podcast
In the past, brands and companies paid for advertising and PR. The New Rules of Marketing and PR cover how you can grow your audience and influence by creating and controlling your own content. This has been amplified by the rise of social media. The challenge is...
by John Casmon | Mar 20, 2020 | Content|Marketing|Podcast
Why is it that some of your content becomes a hit with your audience, while other pieces fall flat? What if you had more influence over determining if the content engages instead of just hoping it connects? Did you know that there is a formula writers use to produce...
by John Casmon | Mar 14, 2020 | Content|Marketing|Podcast
Customers are using online search to find solutions to their every day problems, with 50% of all search being driven by Google. But how does a marketer or content creator capture this traffic? One of the key ways is through optimizing their website for search engine...
by John Casmon | Jan 24, 2020 | Content|Marketing|Podcast
Combining timeless storytelling with cutting edge marketing, Kyle Gray created The Story Engine to help brilliant professionals convey their message more effectively. He has helped dozens of startups and small businesses succeed in content marketing. Kyle says that...
