Chase Dimond is currently a partner at Structure – a top e-commerce marketing agency where he runs the e-mail team. Since 2018, he has helped his clients send over a billion e-mails, resulting in over fifty million dollars in email attributable revenue – what an amazing accomplishment! Some of their clients include Organe, theChive, and Crossnet.
Let’s dive right in to learn more about e-mail marketing and e-commerce.
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[00:01 – 04:58] Opening Segment
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Chase talks about his background and what has sparked him.
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What led him to learning marketing at a very young age.
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Why he dedicated himself to gain awareness.
[04:58 – 21:40] Community and Digital Platforms
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Why building community from an authentic place is important.
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The importance of the written word, visual and audio.
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Using platforms that reward creators.
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Facebook vs. Twitter
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The e-commerce approach
[21:40 – 39:41] Email Marketing
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What is email marketing?
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Why it is more personal with email.
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Making sure you reach people when it’s right for them.
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Best practices to get your emails and have people open it.
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How to determine the frequency of the emails.
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What to look for when email marketing.
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Chase’s podcast The Ecommerce Opportunity Link below.
[39:41 – 47:04] Bullseye Round
Apparent Failure:
Having too many partners in one of his businesses.
Digital Resource:
Most Recommended Book:
Doesn’t read
Daily Habit:
His routines
Curious About:
B2B Influencers
One thing:
That he could push more
Best Place to Grab a Bite in Orange County, CA:
North Italian
Contact Chase:
You can connect with Chase on Linkedin and Twitter or on his website and to listen to his podcast go to The Ecommerce Opportunity
Tweetable Quotes:
“Each vertical, or niche or each goal defines dictates where people would be.” – Chase Dimond
“Everything I do is for staying top of mind.” – Chase Dimond
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