Seth Ferguson leverages social media, podcasting, and cable tv to create awareness for his real estate business. Seth is a real estate agent turned investor based in the Toronto area. Seth is the host of the Purchase to Profits podcast, as well as a local cable TV show. In this episode, we talk about his transition from real estate agent to investor, getting comfortable in front of a camera and the importance of building an audience.
Partner: The Real Estate Syndication Podcast hosted by Whitney Sewell
Key Insights
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While pursuing being a hockey referee, Seth became a residential agent to provide more consistent income
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With commission sales, money comes in and goes out but he did not have income-producing assets
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Focused on a suburb of Toronto, because real estate is hyper-local, and he knew the area well
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The shift from broker to investor required a mindset change to see real estate as a wealth-building tool, not a quick sale
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Learned to make money by leveraging banks and existing assets
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Key to being comfortable in front of the camera – just do it, and don’t worry about being comfortable
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Simply doing it is more important than being perfect
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What social proof are you creating? How do you differentiate yourself? What will people find when they google you?
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Started creating memes on IG and has a popular one of “Pablo Escobar” from the Netflix Series “Narcos”
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Leverages social media to drive podcast awareness and other content
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Hired a social media agency to help him drive awareness and engagement
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Focus on engaging with the right followers, not just driving a large audience
Partner: Download a Free Sample Apartment Deal Package
Bull’s Eye Tips:
Resources:
Apparent Failure:
Breakdown in a personal relationship
Most Recommended Book:
Millionaire Real Estate Investor by Gary Keller
Rich Dad, Poor Dad by Robert Kiyosaki
Most Recommended Digital/Mobile Resource:
Calendly
Daily Habit:
Exercise
Wish I Knew When I Was Starting Out:
Income producing assets is the way to wealth
Wish I Knew 12 Months Ago:
More money looking for deals than deals looking for money
Advice for a Smart, Driven College Student:
Get out as soon as you can and hop right in
Current Curiosity:
Leverage audiences and building engagement
Best Place to Grab a Bite in Toronto:
Mas Playa – Hacienda
Connect with Seth:
Website: SethFerguson.org
YouTube: YouTube.com/SethFerguson
Apple Podcasts: Purchase to Profits
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