Design is often treated as a visual commodity, but great brands connect with consumers and clients by designing an experience, not just a logo. Savvy entrepreneurs use design to develop an experience to connect with consumers, create consistency and deliver customer service. Maurice Cherry is a designer, podcaster and digital creator in Atlanta, GA. He shares why design is a critical element to brand building, customer service and connecting with your ideal client. He also shares why he launched a platform for black designers, developers and digital creatives around the world, Revision Path. It is the first podcast admitted to the Smithsonian, attributed to the National Museum of African-American History and Culture.
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Key Insights
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Designer at Glitch working in business development, partnerships, marketing and media
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Everyone has an innate level of design within them
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Design is not just logos and visuals – design is creating something out of nothing and piecing together disparate parts
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Design is an intrinsic element of how consumers experience your project/business
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Key tip to design a stellar experience – conduct a survey with existing clients to inform design decisions
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When working with designers, trust their expertise but share your thoughts and vision
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Watch out for “scope creep” where the deliverables increase without creating a change order or revised scope of work
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Working with a brand consultant can help you gain clarity and avoid blind spots
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Attract the clients that inspire you to bring your best self to the project
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Design is growing and changing with technology
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Revision Path serves as a “Possibility Model” for people of color interested in design
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Bull’s Eye Tips:
Apparent Failure, Future Success:
Getting fired from a customer service job and finding a design job in an alt weekly newspaper with no formal design experience
Most Recommended Book:
Crush It by Gary Vaynerchuck
The Four Agreements by Don Miguel Ruiz
Daily Habit:
Start day with review of roadblocks and challenges; starting with a cup of tea
Wish I Knew Starting Out:
To create his own definition of success
Advice for College Student:
Be skeptical, but learn to listen
Current Curiosity:
Sound design
Best Place to Grab a Bite:
Bones
Cafe Sunflower (VG)
Soul Vegetarian (VG)
Tassilis Raw Reality (VG)
Connect with Maurice:
Website: mauricecherry.com
Twitter: @mauricecherry
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